i-CAT “Their Stories” Campaign, Natalie’s Story Video
Case video of Natalie’s treatment by Dr. Sean Carlson, part of the “Their Stories” i-CAT campaign. Through orthodontic treatment planning made possible by 3D imaging, he was able to save her impacted canine teeth. We brought the story to life by bringing her dog into the video and photoshoot, as well as driving traffic at the AAO Annual Session by partnering with a local humane society to have dogs up for adoption in the booth and donating to the society. Coordinated video and photo shoot with our local media partner video crew and directed final editing to integrate into the campaign messaging.